Branch Marketing Intake Form

Thank you for your interest in investing in IBP's paid media program to accelerate growth for your branch! After you complete and submit this intake request, we'll contact you within 5 business days with the details of our planned paid media strategy for your branch prior to setting it live. If you have questions or need support completing this request, please contact alanna.stosic@installed.net

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Your Name(Required)

First Last

Email(Required)

Best Contact Phone Number(Required)

Preferred Method of Contact(Required)

Does your branch have multiple locations?(Required)

Yes

Branch Name(Required)

Branch Number(Required)

Branch Street Address(es)(Required)

List all email addresses that should receive website contact form submissions.(Required)

Branch Phone Number(Required)

Please provide the number you'd like listed on your website, Google, etc.

Branch Website URL(Required)

i.e., https://www.installedbuildingproducts.com

Year Established(Required)

General Branch Information

Who are your primary customers?(Required)

New residential buildings (builders/contractors)

New commercial buildings (builders/contractors)

Retrofit (homeowners)

Remodels/renovations

Emergency Service (homeowners)

Other

If other, please explain:

What products & services does your branch currently offer?(Required)

Insulation - Fiberglass Batt

Insulation - Fiberglass Blow

Insulation - Cellulose

Insulation - Spray Foam

Insulation - Rockwool

Insulation - Other

Gutters - Half-Round

Gutters - Copper

Gutters - Aluminum

Gutters - Gutter Guards

Gutters - Gutter Cleaning

Gutters - Other

Garage Doors - Residential

Garage Doors - Commercial

Garage Doors - Openers

Garage Doors - Emergency Service

Garage Doors - Other

Bath Hardware

Door Hardware

Mirrors

Shower Doors

Shelving

Blinds

Waterproofing

Fireproofing

Other

Select all that apply

If other, please explain:

Does your website reflect your current offerings?(Required)

Should any services be added or removed?

Which of your products and services drive the highest profit margin?

Are there any low profit-margin products or services that we should exclude from paid media?

What is your service area?(Required)

i.e., zip codes, counties, cities, etc.

What are your business hours(Required)

We'll use this info for Google Business Profile and to ensure you only receive phone calls from ads while you are open.

Who are your top local competitors?(Required)

What are common questions your sales and office team hear from prospective customers?(Required)

This helps us create content that answers AI queries and other customer questions online.

What types of marketing, if any, have you done in the past?(Required)

Pay-Per-Click (PPC) Search Ads

Social Media Ads (Facebook, Instagram, etc.)

Google Display Ads

Video Ads (e.g., YouTube)

Email Marketing

Search Engine Optimization (SEO)

Radio

Direct Mail

Trade Shows

Billboards

None

Select all that apply.

Do you have a monthly marketing budget? If so, please provide details or an estimate.

Leads and Reputation Management

What are the primary sources of your leads?(Required)

Sales team cold calls

Website

Social Media

Trade Shows

Google Business Page listing

Word-of-mouth

Other

If other, please explain:

On average, how many leads do you get each month?

What is the average dollar value of a lead?

Do you have branch social media accounts?(Required)

Yes

Do you currently monitor and respond to online reviews?(Required)

Yes

Sometimes

i.e., social media, Google, HomeAdvisor, etc.

How do customers typically find you?(Required)

Marketing Strategy & Messaging

What primary objective(s) are you hoping to accomplish through paid marketing?(Required)

Drive more leads

Drive brand awareness

Promote a specific service

Schedule consultations

Customer loyalty

Other

Select all that apply.

If other, please explain:

Provide any core messages or unique selling points we should emphasize.

Are there any benefits we should highlight?

Energy efficiency, cost savings, comfort improvement, etc.

Do you offer any promotions, discounts, limited-time offers or rebates?

Detail any below.

Provide any customer testimonials or success stories to feature.

Do you have a tagline or slogan?

Upload any specific high-quality images or graphics you'd like us to use.

Max. file size: 50 MB.

i.e., project photos, team photos, branded visuals, before/after, etc.

Do you have any additional info you'd like to share that could inform our strategy?

What Sets Your Branch Apart

What can your customers expect ONLY from you?

Things that set you apart from your competitors.

How do you want a customer to feel after working with you?

What tangible value or result do you bring?

Decrease in energy bills, comfort in home, security, etc.

What successes do you celebrate?

What backs up your promise? (The Proof)

What results have you provided in the past? What do you use to sell to your customers when you talk to them?

How involved are you in the community?

How many years in business? What community volunteer work to do do?

Our Services

We partner with you to build a strong, consistent marketing presence that supports your goals and drives real results.

Paid Media

Reach your customers where they are with ads across Google, Facebook, and LinkedIn.

SEO

Website optimizations to ensure you show up well in organic Google and AI searches.

Google Listings

Ensure your customers can find you and all of your information is up-to-date.

Websites

From new content and features, to full rebuilds.

Print Materials

Design services for print materials like review cards, ads, door hangers, and sell sheets.

Social Media

Organic content based on your service offerings.

Let's Get Started!